Case Study: Spotify (2019)

THE CHALLENGE.

OBJECTIVES.

PROCESS.

01. RESEARCH

MARKET RESEARCH.

APP AUDIT.

COMPETITIVE ANALYSIS.

CONTEXTUAL INQUIRY INTERVIEWS.

02. DEFINE

EMPATHY MAP.

PERSONA.

POV STATEMENTS & HMW QUESTIONS.

03. IDEATE

INDIVIDUAL BRAINSTORMING.

GROUP BRAINSTORMING.

PRODUCT ROADMAP.

SITEMAP.

USER FLOW.

TASK FLOW.

04. DESIGN

SKETCHES.

BRANDING.

HIGH-FIDELITY WIREFRAMES.

05. PROTOTYPE

HIGH-FIDELITY PROTOTYPE.

USABILITY TESTING.

06. ITERATE

AFFINITY MAP.

REVISED WIREFRAMES & PROTOTYPE.

UI KIT.

REFLECTION.

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Kim Chung

Kim Chung

Eat🍦 Sleep 💤 & Lift 🏋🏻‍♀️ Great ideas will come 💭

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